brand story

About Us

Ginsage company is a brand dedicated to protecting wild white sage. In response to the calls from various wild white sage protection organizations and indigenous protection groups, we have established a 165-acre white sage cultivation base. By offering 100% high-quality cultivated white sage at prices lower than wild sage, we aim to eliminate the profit motive for poachers, thereby fundamentally protecting wild white sage.

Our founder, Andrew, experienced significant negativity and mild depression due to homesickness while studying abroad. Through the introduction of an Indigenous classmate, he had the opportunity to participate in a white sage purification ceremony and was captivated by it. As he learned more, Andrew discovered that white sage was at risk of extinction. In the Santa Ana Mountains, he witnessed brutal poachers using scissors and saws to harvest white sage ruthlessly, ignoring any pleas to stop. He realized that as long as white sage was harvested from the wild, it would eventually lead to its destruction. The only way to protect wild white sage was to cultivate it. When cultivated white sage becomes cheaper than wild, poachers would naturally abandon their practices due to lack of profit.

To achieve this, Andrew traveled to Monterey County, a region abundant with white sage, to learn about the plant's habits and cultivation methods from Ginty, a 68-year-old Indigenous woman. He successfully experimented with cultivating one acre of white sage.

After graduating, Andrew stayed in the U.S. and founded a company, providing local employment opportunities. Eventually, he built a team of 50 people mainly responsible for the initial sales of white sage-related products, using the 165-acre cultivation base as a stable and high-quality production line. Adhering to Indigenous cultivation methods, no chemical fertilizers or pesticides are used; weeds and pests are manually controlled, resulting in pure, high-quality white sage. The base offers prayers of gratitude to nature with each harvest, harvesting only twice a year to ensure better growth. After harvest, white sage is carefully selected and hand-tied to ensure its quality. Additionally, we cultivate cedar, lavender, sweetgrass, rosemary, and more, and develop products such as incense, essential oils, sachets, and candles. While ensuring quality, we use recyclable materials to reduce environmental impact. Our unique designs incorporate cultural symbols, appealing to modern aesthetics, attracting consumers, and enhancing our brand image.

Ginsage firmly believes that spreading low-cost cultivated white sage will drive poachers out of business, stopping the destruction of wild white sage, and ensuring its perpetual existence on Earth. This will allow us to continually enjoy the gifts of nature.